Skratch Labs Hydration
While working as a sport scientist for a professional cycling teams and athletes, Dr. Allen Lim started making training food and sports drinks because the majority of sports nutrition was laden with artificial ingredients and literally making athletes sick to their stomach.
Instead of just accepting this as the norm, Dr. Lim decided to try a back to basics approach and began traveling around the world from hotel to hotel with a rice cooker and an electric frying pan to make the athletes fresh, nutrient dense food each morning at grueling events like the Tour de France.
Dr. Lim also started diluting their sports drinks to lower the sugar concentration while adding back extra sodium and electrolytes to replace what was actually being lost in their sweat. Eventually, the all-natural "secret drink mix" marked with a 'X' appeared and athletes stopped complaining about feeling sick and bloated. Most importantly, with better hydration and fuel they started feeling and performing better.
To meet that demand, Dr. Lim launched Skratch Labs in Boulder, Colorado. Skratch Labs mission is to develop food and drink products based on real world science and practice that taste great, are made from natural ingredients and optimize performance for both sport and life.
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