3T was originally called Tecnologia del Tubo Torinese (Turin Tube Technology), taking its name from the city of Turin, Italy where it was founded in 1961. 3T pioneered the use of aluminum for handlebars, stems and seat posts and manufactured the world's first superlight handlebar and the time trial bar in the now ubiquitous bullhorn shape for Francesco Moser's 1984 world hour record.
It is this tradition that informs 3T today, grown from its artisanal local roots into a hi-tech enterprise that values and implements the best engineering practices, design, quality and safety to deliver the ultimate performing cycling components.
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